Global Ad Spend Forecast to Drop by $20 Billion Amid Market Volatility
Tariffs and recession fears are some of the reasons leading to lower growth forecasts.
Mike Tyson Moisturizes His Mug in New Dr. Squatch Spot Co-Starring a Pigeon
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. […]
Final Four Showdowns: March Brandness Narrows the Field
This post was created in partnership with Nativo. Eight brands entered Round Two, but only four earned their spot in the Final Round of the Brand Madness competition, powered by […]
Behind the marketing of new sports drink from Stephen Curry and Michelle Obama
Plezi Hydration, aimed at middle and high school kids, will use NIL athletes, social and sampling, CMO says.
Behavioral Targeting in OOH: 5 Case Studies
Explore how behavioral targeting in out-of-home advertising uses data for personalized campaigns, boosting engagement and driving sales. The post Behavioral Targeting in OOH: 5 Case Studies appeared first on Blip Billboards.
YouTube Completes Upfront Week, Locking In Date for Brandcast Event
YouTube is back in upfront week, essentially completing the lineup of major publishers.
How Overtime CEO Dan Porter Built a Billion-Dollar Sports Brand
Gen Z is rewriting the rules of engagement.
MLB and Wieden+Kennedy Give Fans Opening Day Anime
Major League Baseball and Wieden+Kennedy give fans opening day anime with help from Passion Pictures and Echelle Studios.
Jake Flores Named Sports Director at KSBW in Salinas
Flores takes over for Drea Blackwell, who is leaving the station to focus on her family.
Scripps Looks to Sell Cincinnati Station’s Building
Scripps, which is also headquartered in Cincinnati, owns WCPO.