Susan Haar—Top Women in OOH Spotlight 2025
Discover how Susan Haar, Managing Director of Out-of-Home Investment at GroupM, is driving growth and innovation in the OOH industry. From embracing programmatic digital OOH to championing diversity and mentorship, Haar’s approach is shaping the future of advertising. The post Susan Haar—Top Women in OOH Spotlight 2025 first appeared on OOH TODAY.
OOH Classifieds Today —PA based Foundation Outdoor Hiring 4
— time to land a new position. Assert yourself in 2025 --CRO, Real Estate Representative, Office Manager | Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —PA based Foundation Outdoor Hiring 4 first appeared on OOH TODAY.
Industry Collaboration, Improving Metrics, and Walmart’s New Ad Deal
McLarney urges unity to strengthen the industry, Spooner calls for better measurement methods, and SignValue partners with Walmart for nationwide billboard opportunities. Catch up on the Out-of-Home headlines of the week ending April 12, 2025, with 'expert' commentary from BB in this industry recap. The post Industry Collaboration, Improving Metrics, and Walmart’s New Ad Deal [...]
First OOH Company Nominated for Webby
WOW is the only out-of-home company ever nominated for a Webby. Voting for the People’s Voice Award is now open to the public and closes Thursday, April 17 The post First OOH Company Nominated for Webby first appeared on OOH TODAY.
RockBox and Academy Music Reunite to Expand Music Venue Ad Network
We are thrilled to 'get the band back together... 220 large-format screens now live The post RockBox and Academy Music Reunite to Expand Music Venue Ad Network first appeared on OOH TODAY.
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Advertising spend up 26% on HFSS food ahead of October ban
Britain’s HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate [...]
How to create custom names for top fans on Facebook
For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can change the standard “Top fan” [...]