Nike’s Latest Unlikely Brand Collab? TikTok-Inspired Kool-Aid Sneakers
Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
ADWEEK Launches Adspeak: A Podcast Taking You Inside Our Biggest Stories
ADWEEK is launching a new podcast Adspeak to bring to life the biggest stories that will help make sense of the advertising industry, how it works, and the people pulling the strings.
How Can We Bridge the Gap Between CTV Viewing and Ad Investment?
Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the market. But there's a gap between the extent to which viewers have shifted over to streaming, and the level to which advertisers' investment has tracked that shift. In this interview Gierlinska discusses [...]
Fuelling Emissions and Driving Change: Untangling Advertising’s Carbon Contribution
A report from the Advertising Association last year found that public perceptions of advertising's social contribution is improving; 44 percent of UK respondents said advertising drives positive change in society, up from 34 percent in 2021. Meanwhile 34 percent of people agreed that advertising helps them make more sustainable purchases. However, these positive impacts on [...]
Is space the next frontier for Out of Home ads?
As Amazon’s Jeff Bezos prepare to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of their wedding, alarm is being expressed by the UN’s Committee on the Peaceful Uses of Outer Space (COPUOS), about potential uses of the stratosphere with some scientists fearing it could be the next frontier for [...]
XBox enlists rat army to show our human side
Micosoft’s Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors – see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a [...]
Luxury is a Lie: And China Just Broke the Spell
By the time you finish reading this, a TikTok from a Chinese factory worker will have reached more people than a Hermès campaign ever will—and done more damage than any critic ever could. Welcome to the collapse of the luxury illusion. Across Chinese TikTok (Douyin), manufacturers are lifting the curtain on fashion’s most guarded secret: [...]
