The Independents Summit tackles the unique challenges and opportunities of independent OOH companies. The post Agenda Now Available for The Independents Summit at The 2025 OOH Media Conference first appeared on OOH TODAY.
Apple leads 2024 OOH ad spend at $68.3M, followed by McDonald’s, Amazon, Coca-Cola, and Verizon. OAAA reveals 60% of top 100 brands increased spend; 13, including Stripe and Old Navy, more than doubled. Full report out The post Coming Soon… OAAA’s Mega Brands Report first appeared on OOH TODAY.
A new case study from the startup found that viewers warm to commerce on the big screen as they grow more familiar with it.
Publicis Groupe CEO says clients are 'cautious but combative' following a strong Q1.
Eckō, who founded the streetwear line Ecko Unltd., is rejoining Complex after founding the publisher in 2002.
12 new client wins helped the network offset global economic uncertainty.
Television has come a long way since John Logie Baird’s demonstration at Selfridges department store in 1925. What began as a novelty has become the most influential medium in history, shaping culture, politics, and commerce for generations. But the most significant evolution is happening right now. The transition from broadcast and cable to internet-delivered television [...]
He takes over for Sue Ramsett, who was the gm from April 2017 until March 2025.
Rachel Maddow Show and Jake Tapper were on top for MSNBC and CNN, respectively.
The acquisitions of Instagram and WhatsApp were not about eliminating competition, the tech exec said.
