Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%. Last year it led the ad holding groups with 5.8% growth. Publicis’ Q1 4.9% tops Havas’s 2.1%. Publicis net revenue was up 9.4%. All this, though, before Trumponomics hit the world with the US announcing [...]
Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed seem to pop up everywhere these days) “dunking” its new Oreo Space Dunk in the Milky Way (not the Mars brand, the star constellation.) Courtesy of Publicis Groupe’s newly-minted Leo, Indonesia branch. “Oreo and milk’s [...]
The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.
Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.
SMG, a U.K.-based company that operates retail media networks for clients like General Mills and Kellogg’s, has partnered with ADWEEK to host the third annual Retail Media Summit UK, an event owned by SMG. The event will take place on October 15 at Outernet London.
In this debut episode of our flagship podcast Adspeak, we take a behind-the-scenes look at how ADWEEK uncovered the inside story of Madwell’s descent into madness––from sniffing out rumors to convincing over a dozen inside sources to speak about their experiences with the agency.
Loureiro’s appointment comes as Alexander Wang’s founder has been “maturing,” the eponymous brand.
Google just dropped this.
Monica Robinson, VP of Sales Operations Support at Lamar Advertising, is recognized as a 2025 Top Woman in OOH. With nearly 24 years in the industry, she’s led transformative sales strategies, championed diversity, and empowered the next generation through mentorship. Her impact spans innovation, leadership, and community engagement—helping shape the future of Out-of-Home advertising The [...]
From billboard extensions to underground activations, Pepsi pop-ups, and goodr's glow-in-the-dark—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
