How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet to see the effects of the Trump tariffs. WPP is still saying it made “continued strategic progress” in Q1 2025 despite revenue falling 5% against the same period of 2024 (down like-for-like 0.7%) with revenue [...]
Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months The post Elevision & VIOOH to Make DOOH Smarter first appeared on OOH TODAY.
celebrating standout clients — including Nestlé, Philips, Omnicom Production, Air France, and Thinkproject — on the iconic Nasdaq billboard in Times Square. The post Murf AI Lights Up Nasdaq’s Times Square first appeared on OOH TODAY.
create a single source of truth across all facets of OOH media planning, performance, and attribution The post Making OOH More Accountable, Measurable, and Aligned first appeared on OOH TODAY.
You've bridged the gap between the offline and online realms, now you need to measure your billboard ad's success The post Measuring the success of multi-channel campaigns first appeared on Billboard Media.
In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar Media Aman Avandi, Ministry of Supply Julien Sautot, Vistar Media Seth Larsen, Cheba Hut Donna [...]
The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.
Plus, the duty of brands amid a loneliness epidemic.
Pew’s study is based on surveys of more than 50,000 adults across 35 countries and covers perceptions of free speech and internet freedom in addition to press freedom.
In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice—while Google’s Privacy Sandbox investors and privacy advocates nurse their wounds.
