Etsy’s Ad Revenue Growth Offsets Tariff Fears
Etsy CEO Josh Silverman discusses the impact that policy shifts could have on its retail marketplace business.
Adam&eveDDB tries night moves for Aviva
Another natty ad from adam&eveDDB for insurer Aviva (now also set to be the proud owner of Direct Line.) Showing how Aviva gets you there – even in the dead of night when your car breaks down, even if you look like a burglar. Directed by Novemba via Academy. Aviva head of marketing communications Sarah [...]
New US EV Slate may be another headache for Musk
More not so good news for Elon Musk: there’s a rival indie US EV, Slate, planning to launch in a year’s time. One of its early stage backers is reported to be Jeff Bezos, who’s nearly as rich as Musk. The first Slates have teased on Venice Beach in LA (where else?) featuring a range [...]
OOH Moves Today – 48 Moves This Week!
Smartify, Vistar, GSTV, Vistar, Intersection, Vistar, RapportWW, Screenverse, JCDecaux, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
Visible Outdoor NC Assets to Lamar
Kalil & Co., Inc. announced the divestiture of North Carolina assets from Visible Outdoor. The assets consist of 21 static faces and 2 digital panels The post Visible Outdoor NC Assets to Lamar first appeared on OOH TODAY.
Panda Express Debuts Karaoke Aunties to Win Over Young Diners
The new Panda Express campaign, "Have You Eaten Yet?," comes from AOR Opinionated, making the connection between food and love.
MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and this new Out of Home campaign (which seems to have emerged mostly from Ogilvy) may be a foretaste of better times to come for the ad holding company’s creative line-up [...]
WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet to see the effects of the Trump tariffs. WPP is still saying it made “continued strategic progress” in Q1 2025 despite revenue falling 5% against the same period of 2024 (down like-for-like 0.7%) with revenue [...]
Elevision & VIOOH to Make DOOH Smarter
Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months The post Elevision & VIOOH to Make DOOH Smarter first appeared on OOH TODAY.
Murf AI Lights Up Nasdaq’s Times Square
celebrating standout clients — including Nestlé, Philips, Omnicom Production, Air France, and Thinkproject — on the iconic Nasdaq billboard in Times Square. The post Murf AI Lights Up Nasdaq’s Times Square first appeared on OOH TODAY.