In this week's Week in Review: UK PSBs say government action is needed to safeguard their futures, M6 partners with Waymark for AI-generated ads, and Amazon follows the Meta blueprint for AI-run campaigns. Top Stories UK Broadcasters Issue United Call for Government Intervention The UK's public service broadcasters — the BBC, ITV, Channel 4, 5, [...]
THE ORIGINAL? Nivea Sun / Sun Cream – 2015 UV Lens / Normal Lens Source : You Tube (Case study video) Agency : FCB London (United Kingdom) LESS ORIGINAL La Roche Posay / Anthelios Sun Cream – 2025 UV Lens / Normal Lens – The Invisible Visible Source : Publicis WCB (Case study video) Agency : Publicis [...]
The cheap channels in the UK are awash with funeral ads, which makes you a bit nervous – do they know something I don’t? Most ads in all such breaks are terrible of course, cheaply produced and working on the assault and battery principle. It’s not just advertisers short of a few quid who commit [...]
Detroit Lions defensive end Aidan Hutchinson stars in Hanes' campaign to redefine comfort.
We all know AI is important – indeed it might be the agent of our doom – but goodness, can it be boring. Anthropic is a big global player with its consumer friendly-sounding brand Claude (no relation to Marcel, presumably) and it’s signed up Mother to persuade us Claude is an aid to thinking rather [...]
As Durga Puja celebrations approach, B.C. Sen Jewellers, one of Kolkata’s most trusted and prestigious...
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years. The post Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) [...]
The Trade Desk shareholders cemented CEO Jeff Green’s control of the demand-side platform in a vote this week.
It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space. Anthropic – one of the big players alongside ChatGPT – has shown its ambition by appointing Mother to do the honours and persuade us all to be excited, not frightened, about what AI can offer. [...]
A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and [...]
