How Celebrity Endorsement Builds Powerful Brand Connections
In today’s saturated market, standing out isn’t just about great products — it’s also about...
Publisher World of Goods Gets Into Retail, Selling Products From Brand Partners
House of Goods will sell products from brand partners and offer sponsorship opportunities.
Walmart Pitched Its Adtech To Retailers. Now It’s Pulled the Plug
The retailer won a pitch in February, then dropped the offering.
Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been struggling of late and now it’s looking for a new CEO as Alex Mahon (below) is on her way to live events outfit Superstruct Entertainment. Mahon has done a pretty good job of keeping C4’s [...]
Wear the damn shorts (whoever you are) says Sweaty Betty
As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty [...]
Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little bit spooky, appropriately soundtracked by Olivia Rodrigo’s song “Jealousy, jealousy.” Africa Creative and Brazilian telco Vivo are aiming the work at Gen Z, but it will give most generations something to think about. Marina Daineze, [...]
Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is hosted by Heineken. Here, however, the beer brand is telling us to get off social media. The contradictions continue. Le Pub’s new global campaign for Heineken holds on to the old-fashioned, big film concept, but [...]
The Ultimate Guide to Building a Brand That Works on Social, SEO, and Beyond
Why Brand Building Matters Across Channels Creating a successful brand isn’t just about having a nice logo or catchy slogan. It’s about developing a consistent presence that resonates with your... The post The Ultimate Guide to Building a Brand That Works on Social, SEO, and Beyond appeared first on PGN Agency.
How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
It’s the Content! Combined with Ads
Sixty-four percent (64%) of viewers are more likely to watch ads in OOH environments if they’re mixed with entertainment content ...content captures attention and cuts through ad fatigue The post It’s the Content! Combined with Ads first appeared on OOH TODAY.