KCTV to Relight Its Broadcast Tower After More than 20 Years
Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City.
Week of August 11 Cable News Ratings: Fox News and CNN Have Week-to-Week Growth
MSNBC saw growth in the Adults 25-54 demo during primetime.
Public Safety: Out-of-Home Advertising for Life-Saving Messages
TL;DR: Out-of-home advertising helps deliver public safety messages in high-traffic, everyday spaces. Formats like digital trucks and indoor displays make messages timely and relevant. Campaigns can address traffic safety, health guidelines, and seasonal risks. Success depends on smart timing, placement, and audience context. AllOver Media offers DOOH solutions to share public safety messages effectively. Public [...]
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes [...]
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Ligue 1’s Opening Weekend Shows Promising Signs for D2C Strategy
Following a string of failed broadcasting partnerships over the last few years, the Ligue de Football Professionnel (LFP) broke with convention and launched its own D2C streaming service on Friday. Days after the debut of Ligue 1+, early signs are showing a promising outlook for the new strategy. The streaming service has already surpassed 600,000 [...]
Key Tips for Effective Hoarding Advertising Campaigns
Are you a Pune-based business looking to run a hoarding advertising campaign? Then, you’ve not just made the right choice but come to the right place! Also called billboards, hoardings are relevant despite the growth of digital advertising. They offer abundant space to be creative, communicate clearly, and increase visibility across the prominent locations. So,… Read [...]
Yahoo Sports Joins the FAST Channel Rush
The new network will lean on fantasy, original programming, and ad demand for CTV.
Hellmann’s swims against the tide with gentle humour
How long will it be before we WPP Creative? Most new stuff from the struggling empire seems to be a combo of various agencies. This new campaign for Unilever’s Hellmann’s revisiting ‘Bring Out the Best’ is a combo of Ogilvy UK and David Madrid, following on from last year’s Super Bowl ‘When Harry Met Sally’ [...]
Shower gel ad gets UK ban for suggesting black skin is problematic
Watchdog says television advert for Sanex fed negative stereotypes and was likely to cause serious offence A television advert for Sanex shower gel has been banned in the UK for appearing to suggest that black skin is “problematic” and white skin is “superior”. The Advertising Standards Authority (ASA) acted after investigating two complaints that the [...]