Exodus of big clients, falling profits and dire forecasts raise prospect of a once ‘unthinkable’ breakup A dark joke is doing the rounds in adland that the original Wire and Plastic Products, the small Kent-based basketmaker that Martin Sorrell bought 40 years ago as a stock market-listed vehicle to build WPP, might outlast the advertising [...]
How Sony and the NFL built a partnership that could be worth more than $50 million this season alone.
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been overlooking – or even inhibiting. The post MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right appeared first on AdExchanger.
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When [...]
an opportunity to immerse ourselves in the European OOH landscape ...how Mooving OOH advertising can best fit into the media mix in Europe The post Moving OOH in Europe —Expanding ’26 first appeared on OOH TODAY.
If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But not only is “a plethora of measurement approaches” overwhelming clients, he said – from media mix modeling and geo-lift testing for incrementality to brand lift studies [...]
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game. The objective is simple: collect naan in the open-world [...]
Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead [...]
Building authentic brand trust in today’s eco-conscious marketplace demands more than flashy visuals and catchy slogans. It requires demonstrating real commitment to environmental responsibility, ideals that resonate deeply with the modern consumer. Mobile out-of-home (OOH) advertising, already celebrated for its flexibility and impact, offers a unique canvas for brands to showcase sustainability in action. By [...]
Vogue report finds fall in number of ‘curve’ models, while widespread use of weight-loss drugs credited with normalising thinness Fashion insiders have expressed concern that efforts towards size inclusivity are being eroded, with experts saying the industry has “done a 360 turn” back to promoting thinness. This week a report by Vogue Business found that [...]
