Citykart’s “Band Baja Budget” Campaign Brings Wedding Vibes to the Streets
Where Savings Meet Celebration In a delightful twist on wedding season advertising, Citykart, one of...
Scapia Airport Campaign Creates Bold Brand Presence at Delhi Airport
Travel-Focused Branding Takes Off Scapia, the fast-growing travel-first fintech brand, has launched a striking airport...
GK TMT Airport Campaign Boosts Brand Visibility at Indore Airport
A Strong Brand Presence Where It Matters GK TMT, a trusted name in the regional...
New Amazon Ads Campaign from Anomaly
The more media plans you put together or review over a career, the more it can feel like you’ve seen it all. While there’s no shortage of solutions promising massive reach and sharper optimization, most end up feeling the same. Now, Amazon Ads is bringing the magic back to media. Their latest campaign, Make Media Magic, [...]
Meet Noosh! An Innovative Fashion Brand for Real Women
Big news—Noosh’s most anticipated product launch is here! Meet AIR, the ultimate seamless base layer designed to keep you cool, comfortable, and completely confident all summer long. Why does AIR matter? It’s the hero product of the season, delivering next-level innovation in undergarments: Chafe-free, second-skin feel – Ultra-lightweight, breathable fabric prevents thigh chafing while molding seamlessly to your [...]
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
The new media company will give Wheeler an opportunity to approach business-to-business storytelling from a more collaborative approach.
IAB Updates Terms for Digital Advertising Agreements: See the Changes
Here are IAB's updated terms for digital ad agreements.
Magnite Strikes CTV Deal With Amazon Publisher Services
The setup allows Amazon to sit within the SSP to directly monetize inventory.
Steve Doocey Gets His Steps in on ‘Morning Walk’
Doocy will be joined on the inaugural segment by Bret Baier and George Hamilton.
VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP sidesteps all that to showcase the Hovis brand and the place it has held in British culture since 1886. Employing VCCP’s trademark mix of [...]