TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start
‘Give Gloss’ has bolstered positive sentiment towards the haircare brand by 42% since March.
Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple
In this week's Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week 60 Percent [...]
Friday, May 16 Evening Cable News Ratings: The 5 p.m. Hour Grabs the Most Eyeballs Across All 3 Networks
Each network saw its biggest total viewer and demo audience at 5 p.m.
Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout
Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.
Merging Retail and National Media to Drive Consumer-Centric Growth
Energizer's Colleen Orani on unifying a legacy brand's media structure.
Reimagining an Iconic Automotive Brand With Jaguar Land Rover
U.S. CMO Charlotte Blank on combining creativity, consumer psychology, and culture-first thinking.
St. Louis Reporter Safe After Tornado Destroys Her Apartment
Mercedes Mackay was out of town at the time
Anna DuVall to Join WXIX in Cincinnati as Meteorologist
She's the third meteorologist to join the station this year, after a few departures.
Bay Area Anchor Audrey Asistio Updates Viewers on Where She’s Been
She posted an update to social media
Hocco Ice Cream Brand Breaks Through in Lucknow with Strategic OOH Campaign
Out-of-Home That Delivers More Than Just Impressions Hocco, a rising star in India’s premium ice...