Sergey Brin Makes Surprise Appearance At Google’s Developer Conference

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

By |2025-05-21T09:11:04-07:00May 21st, 2025|News|Comments Off on Sergey Brin Makes Surprise Appearance At Google’s Developer Conference

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last year’s $500 million acquisition of Influential.

By |2025-05-21T09:11:03-07:00May 21st, 2025|News|Comments Off on Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

TechMagic Greatest Hits: Meta, Apple, XR Trends, Spatial Computing, Creator Evolution

Cathy Hackl and Lee Kebler look back on the biggest recent moments in the tech world.

By |2025-05-21T09:11:02-07:00May 21st, 2025|News|Comments Off on TechMagic Greatest Hits: Meta, Apple, XR Trends, Spatial Computing, Creator Evolution

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.

By |2025-05-21T09:11:00-07:00May 21st, 2025|News|Comments Off on Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy

At C2 Montréal, Goldberg detailed his role in bringing Luna Luna back to life as well as the market strategy behind building its brand. ADWEEK was on the ground at the experiential marketing conference. Here’s what we learned.

By |2025-05-21T09:10:59-07:00May 21st, 2025|News|Comments Off on How Luna Luna CCO Michael Goldberg Used Art and Commerce to Market a Forgotten Fantasy

Mikkelsen pours a traditional AKQA cocktail

WPP’s AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up rival Studio.One and its brief marriage to another WPP agency Grey sundered as Grey is shuffled off to Ogilvy. We don’t know if Ahmed and co. were behind this one for Campari from AKQA although, [...]

By |2025-05-21T04:06:15-07:00May 21st, 2025|News|Comments Off on Mikkelsen pours a traditional AKQA cocktail
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