Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.

Employees are awaiting “difficult decisions” being made by TikTok.

Molly McBride said that when she looked back at the tape, it looked scarier than it was in real life

WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February […]

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]

The New York Times is suing OpenAI for alleged copyright infringement.

Broadcast and linear TV viewing segments grew for the month largely thanks to sports content.

At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture. The post Culture: The Engine That Powers Challenger Brands appeared first on The Loomis Agency.