A Bold Move Forward in Marketing Social Media Management: FiG Acquires Media 43 At Real FiG Advertising + Marketing, we’re always looking for new ways to push creative boundaries and deliver even greater results for our clients. That’s why we’re thrilled to announce the acquisition of Media 43, a dynamic social media agency known for [...]
This was the first time Peacock had ever occupied the No. 1 position in the chart.
Disney's deal with the National Football League has implications for advertising and future media rights.
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, asking for an explanation behind the sudden decline. “I don’t need to belabor the significance of this for us,” Cadogan wrote. “How can [...]
CNN finished ahead of MSNBC in total viewers during primetime.
The logic seems to be that people who are temporarily less available might also be permanently less ambitious. That assumption, however, is just that: an assumption.
Ifr they run this in the UK it may be need age verification. Pepsico’s Doritos has produced a faux porn epic starring ‘The White Lotus’ Walton Goggins as a sexy plumber and some, er, archetypes of the genre. For new flavour Golden Sriracha by Rethink. Adchat PepsiCo Foods US SVP Tina Mahal says the goal [...]
Image source: unsplash We’d argue that independent creators need to protect their brand more than big businesses. Big brands almost deviate from branding from consumers. If you go to buy the new tinted SPF from ELF Cosmetics, you’re doing it because the product is better, not the brand. They become their products and services. Independent [...]
Good or bad, OOH is a special breed. It may be a good thing or a bad thing, but it is still a thing The post Volta —a Recipe for Disaster? first appeared on OOH TODAY.
Even if you attend one of Netflix’s WWE events in person, you won’t be able to escape the ads. I now know this from experience. The post Here’s What It’s Like Watching Netflix’s Live WWE Broadcast For The Ads appeared first on AdExchanger.
