In October 2024, the Federal Trade Commission (“FTC”) updated its 1973 Negative Option Rule to address unfair and deceptive online subscription practices. See 16 C.F.R. § 425 (2024) (the “Negative Option Rule” or the “Rule”). The Rule sparked significant debate, with the original proposal garnering over 16,000 comments. Following some revisions based on this feedback,...…
In this week's Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 has announced a new partnership with FreeWheel, the video tech [...]
The final day did not disappoint featuring conversations with marketing heads and brand leaders.
Martha's Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.
Mobile digital billboards, which have been a staple of U.S. event and urban marketing, are now gaining serious traction across Europe. They offer brands unprecedented flexibility and real-time, street-level engagement in some of the world’s most dynamic urban environments. The post Mobile Billboards Crossing Borders: New Horizons for Outdoor Advertising in Europe first appeared on [...]
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, by doing more of their business on their own account. One such is so-called principal media buying, buying inventory themselves and selling it on. This is happening already but get a move on: broking is [...]
Executive Channel Network (ECN) is proud to announce that Business Director Ruby Juchau has been named the ‘Rising Star’ at the prestigious World Out of Home Organization (WOOH) Annual Congress. The post Ruby Juchau Is the ‘Rising Star’ first appeared on OOH TODAY.
Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant [...]
Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said. Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally [...]
