Spotify’s New Ads Celebrate Music’s Wildest Fan Rituals
Spotify celebrates diehard fans of Bad Bunny, Pitbull, Charli XCX, and more
New York Times changes channels with new agency Isle of Any
A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new agency after a long and productive relationship with Droga5. ‘It’s your World to Understand’ is from Isle of Any, formed earlier this year by Laurie Howell and Toby Treyer-Evans. There’s continuity there as the two [...]
The Unsung Hero Of Ad Tech’s AI Revolution: The Cloud
Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting. But while AI captures the spotlight, another foundational technology has quietly enabled much of this progress: [...]
King’s Hawaiian Is Upgrading Travelers’ Flight Fits at Chicago O’Hare
The bread maker is celebrating its logo relaunch with a new clothing line known as Softwear Sets.
VaynerMedia Becomes Social and Media AOR for H&R Block
VaynerMedia has been named H&R Block’s social and media agency of record, expanding a relationship that began with organic social in 2024.
BAHC, BAHC, Baby
OUTFRONT Partners with Bay Area Host Committee to Unlock Next-Level Brand Experiences for Super Bowl LX and World Cup in 2026 The post BAHC, BAHC, Baby first appeared on OOH TODAY.
Meet The Crypto-Powered Search Engine That Doesn’t Care Who You Are
Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are gaining more traction. DuckDuckGo, for example, is now the fifth most popular search engine worldwide as of July, according to Statcounter. [...]
Weird Al Is the Unlikely Spokesperson for Prudential’s Marketing Shift
Weird Al appears in the next chapter of Prudential’s brand platform, “Protect Your Life’s Work.”
Built for Speed, Designed for Scale: The Tech Architecture Powering VDO Shots
Reading Time: 3 minutes When your team asks, “Will this integrate with our tech stack?” before adding a new video feature, it shows they care about more than just flashy functionality, they care about performance, reliability, and user experience. In today’s digital world, even a fraction-of-a-second delay can make a visitor click away, often straight [...]
Episode 93 – BuildHollywood
Visuals: https://getbehindthebillboard.com/episode-93-buildhollywood Episode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywood, who very kindly came down from Manchester to chat about some of their amazing projects. We’ve been saying for ages who are BuildHollywood? Their name is always on the coolest stuff. So this was our moment to find out. It’s no [...]