Purpose-Driven CMO Dara Treseder Transforms Autodesk’s Brand Strategy
Thinking beyond B2B and B2C to break through traditional marketing silos.
From Batam International Airport to Batam Centre Ferry Terminal, Transit Ads Are Unmissable on the Journey from Riau to Singapore 100% Visibility
We GRABbed your attention along your journey During festive seasons, GRAB launches special tariff promotions aimed at their target users. The Perfect Media is fully equipped to support GRAB’s campaign needs by delivering strategic, high-impact exposure across Indonesia. especially at key travel hubs like Batam International Airport and Batam International Ferry Terminal. These high-traffic transit [...]
Gray Names Jessica Laszewski GM of WSAW in Wisconsin
Laszewski has been the news director at Gray Television’s WMTV in Madison, Wisconsin since October 2017.
Voice Search Revolution: How Small Businesses Can Capture ‘Near Me’ Searches
The way customers find local businesses has transformed overnight. Instead of typing “pizza delivery” into their phones, they’re now asking Siri “Where’s the best pizza near me?” or telling Alexa... The post Voice Search Revolution: How Small Businesses Can Capture ‘Near Me’ Searches appeared first on PGN Agency.
Thursday, June 26 Evening Cable News Ratings: Fox News Shows Score Big in Demo
CNN took second place in the demo, with MSNBC finishing in third position.
How Does an Agency CEO Use AI?
Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency's CEO. And that applies to her own role too. Agency CEOs are under a lot of [...]
Cable Hangs in the Balance of Warner Bros. Discovery’s Split
Depending on which aspects of its streaming capabilities WBD is willing to sell off, we could end up with an entirely new streaming landscape.
How Vistar Media is Bringing New Budgets to OOH
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. That's why Vistar Media, a DOOH company operating in more than 35 [...]
Sons in the Shadow: Surviving the Family Business as an SOB*
explores the quintessential American entrepreneur and the fascinating insights into the Park family's multi-generational media empire while they navigate the ever-changing world of TV, radio, publishing, newspapers, and outdoor advertising The post Sons in the Shadow: Surviving the Family Business as an SOB* first appeared on OOH TODAY.
What Google AI Agents Mean for a Search Engine Optimization Agency
Our Search Engine Optimization Agency Gives Insight on New AI Agents In the latest shift for digital marketing, Google has introduced autonomous AI agents within Chrome, Google Ads, and Google Analytics; tools that can not only diagnose but also act on your behalf. These aren’t simple chatbots; they’re fully capable systems designed to streamline strategy [...]