WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
WPP to merge ad agencies and cut jobs in radical shake-up to counter AI threat
Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 The beleaguered advertising group WPP has announced a radical restructure to counter the threat posed by the AI revolution, including merging its ad agencies and cutting jobs. Aiming to be “a simpler, lower-cost, AI-enabled business”, the London-based company laid [...]
Adams Outdoor Acquires from Cameron Outdoor
Adams Outdoor acquires strategic Digital Outdoor assets in North Carolina from Cameron Outdoor KALIL & CO., INC. was the Exclusive Broker for this transaction. The post Adams Outdoor Acquires from Cameron Outdoor first appeared on OOH TODAY.
Uranus or your anus? / La fesse cachée de la créativité
THE ORIGINAL? Colon Cancer Coalition – 2022 #MissionToUranus Watch the Case Study Video (You Tube) Agency : Beautiful Beast, Dallas (USA) LESS ORIGINAL Easy Toys / Explore Uranus – 2025 « The last great frontier … is in your rear » Watch the Case Study Video (You Tube) Agency : Officer & Gentleman (The Netherlands)
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
The Salvation Army Launches the World’s First Digital Thrift Store on Roblox
The Salvation Army is introducing its thrift brand to a new generation with the launch of “Thrift Score,” the world’s first digital thrift store on Roblox. Designed to engage Gen Z and Gen Alpha where they already shop, play, and express themselves, the experience launches Feb. 19 and invites players to explore thrift-inspired digital finds [...]
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
Indivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
AI web and zero UI: What your brand should do when the web stops asking you to click
What happens when the web stops asking you to click? Learn how the AI Web and zero UI are reshaping discovery, action, and what brands must do next.