IAB Sweden kicked Meta out. The UK gave it a Gold Standard certificate. The gap between those two decisions is where you’ll find everything wrong with how digital advertising governs itself. Is there anything those genius Swedes can’t do? Two years of shared parental leave. Mindful twice-daily coffee and conversation. Eurovision bangers. And now, apparently, [...]
The festival, despite its breadth, still managed to coalesce around a few themes.
When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent [...]
Tech giant Meta has consistently found itself in hot water in recent months following a series of reports and news stories highlighting the volume of scam ads which are run on its platforms. And a fresh report from Reuters this morning suggests that despite pressure from regulators, the company is still failing to adequately filter [...]
When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]
While creating multi-location outreach and engagement, businesses often find themselves at a crossroads – whether to choose auto rickshaw branding or cab advertising. Now, many of you may opt for both. Yes. That’s a strategy as well. However, auto rickshaw and cab branding are two separate, unique strategies. Therefore, you must make an informed choice… Read [...]
Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about [...]
Aldi is reportedly reviewing its worldwide creative account, might the UK’s Pablo (not part of a network) be in with a shout? It’s been signed up by Aldi Ireland and here’s its second effort, for eggs. And, at last, it features what’s been hiding in plain sight for years: number one and two in the [...]
A new ad format aims to improve relevancy.
Nominations for 2026 ADWEEK Brand Genius are officially open. For decades, ADWEEK’s Brand Genius awards have honored the luminaries and leaders redefining the rules of brand building. From marketers to […]
