The Uncomfortable Truths of Marketing With Mini MBA’s Mark Ritson
Debunking the brand purpose myth and more data-powered insights.
Inventory Recovery: Strategies for Dealerships to Thrive in a Shifting Market
The automotive industry is navigating a turbulent market, with tight used-car supply, rebounding new-vehicle stocks, and electric vehicles (EVs) reshaping strategies. The post Inventory Recovery: Strategies for Dealerships to Thrive in a Shifting Market appeared first on Stream Companies.
Effective Video Marketing for Websites: A Guide for Small Businesses
Video is no longer just a background feature for websites. In 2025, it is your front door for capturing new customers and keeping them interested. Websites with videos can boost user... The post Effective Video Marketing for Websites: A Guide for Small Businesses appeared first on PGN Agency.
Privacy-Savvy, Kid-Safe: The New Playbook for Kids’ Ads on CTV
Kids' content is big business in streaming — just look at the volume of child-friendly content which ranked highly in Netflix' most recent viewing report for evidence. And this content can be very valuable for advertisers, given the influence children have over household purchases. But for advertisers investing in this space, it's crucial they understand [...]
Why doesn’t anyone want to buy WPP?
Back in 2017 WPP hit a dizzy market value iof £23bn, today it’s £4.38bn. A bargain, surely, for someone. With debt taken into account and a buyout premium it would be anyone’s for £8bn, about a third of its 2017 value. Analysts and others have tipped it as a recovery stock for years: it enjoys [...]
It’s 2025. Let’s Stop Believing These Influencer Marketing Myths.
For those living in a world where print ads are the ultimate advertising medium, you may be shying away from using influencers based on several common, easily disprovable myths. For example, you may think that influencers are a fad and aren’t worth the investment. However, according to the Digital Marketing Institute, businesses earn $5.78 for [...]
How Kargo And The Ad Council Are Trying To Make Pause Ads Happen
For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The Ad Council Are Trying To Make Pause Ads Happen appeared first on AdExchanger.
KCTV to Relight Its Broadcast Tower After More than 20 Years
Since 1955, the 1,042-foot KCTV5 tower has been a familiar landmark in Kansas City.
Week of August 11 Cable News Ratings: Fox News and CNN Have Week-to-Week Growth
MSNBC saw growth in the Adults 25-54 demo during primetime.
Public Safety: Out-of-Home Advertising for Life-Saving Messages
TL;DR: Out-of-home advertising helps deliver public safety messages in high-traffic, everyday spaces. Formats like digital trucks and indoor displays make messages timely and relevant. Campaigns can address traffic safety, health guidelines, and seasonal risks. Success depends on smart timing, placement, and audience context. AllOver Media offers DOOH solutions to share public safety messages effectively. Public [...]