Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business [...]
SixDegrees.org unveiled a sneak peek of the six inaugural Purpose, Produced campaigns in a fireside chat with founder Kevin Bacon to close out opening day on Advertising Week New York’s main stage. In a first-of-its-kind initiative in partnership with Advertising Week, SixDegrees.org, the nonprofit founded by actor, musician, and philanthropist Kevin Bacon, launched Purpose, Produced in April, a groundbreaking [...]
On marketing fundamentals, measurement, and his new book Click Here.
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting its AI with a more middle-of-the-road approach. Helping small businesses with admin and efficiency is probably where AI is having the most practical impact right now. This campaign (Google likes to keep the names of [...]
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
That's right, I said it, GUNG-HO! The post Why I’m Gung-Ho to Attend the DPAA Summit Next Tuesday! first appeared on OOH TODAY.
The Ceasefire Illusion: Why the World Keeps Mistaking Control for Peace They called it a ceasefire.The headlines declared history.Flags fluttered. Cameras framed relief as redemption. In Gaza, the smoke thinned but didn’t clear. The same drones hovered overhead, silent witnesses to a war that simply changed costume. Nothing had truly stopped. Only the language did.We [...]
Every small business wants their website to show up at the top of Google. Technical SEO is what makes that possible and it goes way beyond just picking the right... The post Understanding What is Technical SEO for Small Businesses appeared first on PGN Agency.
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying [...]
