Outdoor, the biggest canvas in advertising, predict the long- and short-term impact of OOH ads, both static images and digital billboards, ... We just didn’t see work that excelled enough to justify our spotlight. The post OOH Of the Month —OOH FACTOR FEBRUARY/MARCH first appeared on OOH TODAY.
Disney pulls The Bachelorette and won't say if it will return to air.
At the start of this year, the UK's Competition and Markets Authority (CMA) proposed a series of changes to how Google’s search service operates in the UK, including allowing publishers to opt out of their content being used either as cited sources within Google’s AI Overviews feature, or for wider training of the tech giant’s [...]
EXCLUSIVE: Brennan's new show debuts on Monday, March 23, at 5 am ET.
The recognition highlights the company’s Retail Ready platform and its innovative application of artificial intelligence to improve marketing performance and business outcomes for dealers. The post Stream Companies Named Finalist for Best Use of AI in Marketing in PR Daily Marketing Awards 2026 appeared first on Stream Companies.
Compliance with complex and sometimes inconsistent federal and state legal requirements for automatic renewal/continuity programs continues to present challenges to marketers. On the federal side, the applicable legal standards continue to whipsaw.
Taking on a big new job when there’s a major merger in the wings is always going to be a risky business but life at what used to be IPG’s McCann in the UK and is now part of Omnicom looks hazardous in the extreme. Now CCO Emiliano González De Pietri is leaving just four [...]
Lamar Advertising Company, Adams Outdoor, Sony Pictures Entertainment, GMMB, OUTFRONT Media, NBCUniversal Media, LLC, Banton Media, Simon Property Group, Outfront Media, JCDecaux, EZBannerz, Zimmerman Advertising, International Risk Management Institute, Inc., Publicis Media, Paramount+ -mark these milestone moments in OOH. The post ABCD+ 18 Anniversaries and 64 Birthdays This Week! first appeared on OOH TODAY.
Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the [...]
