A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
The Getty Is “ALL FOR ART”
LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO [...]
ONE Asia Creative Awards Launches Inaugural Chinese New Year Awards
ONE Asia Creative Awards, part of the global nonprofit One Club for Creativity, announces the launch of the inaugural ONE Asia Chinese New Year Awards, a new platform dedicated to recognizing the very best creative work emerging from across the APAC region during the year of the Horse. For the first time, ONE Asia will spotlight the extraordinary body of storytelling that appears [...]
Influence, At Half The Cost; Are ChatGPT Ads On Target?
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence, At Half The Cost; Are ChatGPT Ads On Target? appeared first on AdExchanger.
ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
Stat of the Week: Converting Affluence into Advocacy
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape ...OOH remains the "un-skippable" medium for this elusive group The post Stat of the Week: Converting Affluence into Advocacy first appeared on OOH TODAY.
WPP creative agencies sound positive note
Ogilvy offshoot INGO is adding an Amsterdam hub to its existing operations in Stockholm, Hamburg and Zurich and has appointed Ogilvy’s Lucy Tone-McGurk as its first global chief client officer. INGO (below) works with clients including including IKEA, Deutsche Telekom and Burger King. Tone-McGurk says: “I have been a huge fan of INGO for years [...]
How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns
Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization [...]
Sports, Influencer and Media Buying Capabilities to Drive M&A This Year
While Sky's proposed £1.6 billion takeover of ITV's media and entertainment business reportedly hits some bumps in the road, the overall M&A landscape for media and marketing in the UK looks smoother this year than in 2025. According to Moore Kingston Smith (MKS), a multi-disciplinary advisory, tax and audit firm that tracks deals in the [...]
Dinosaur Pumps Up the Terror with a Flat
To achieve big-screen scale on a modest budget, used a blend of human creative craft and carefully directed AI production tools to achieve The post Dinosaur Pumps Up the Terror with a Flat first appeared on OOH TODAY.