Why BBDO’s Andrew Robertson Believes AI Will Unleash True Creative Talent
Why managing risk, not chasing certainty, is key to bold brand storytelling.
Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad [...]
Jeremy Jenkins Leaves Indianapolis Station WISH After Two Years
Before joining the station in 2023, he worked at WGAL in Lancaster, Pennsylvania.
The best and worst of times: American advertisements of the 1930s – in pictures
It was a decade that saw the end of prohibition but also the start of the Great Depression and the looming threat of war, an unusual period for commerce, summed up in Taschen’s latest look at American ads from a certain era. In All-American Ads of the 30s, colorful advertisements for everything from alcohol to [...]
BravoCon 2025 Taps State Farm and T-Mobile as Presenting Sponsors
NBCU brings in State Farm, T-Mobile, and more for BravoCon.
the shore looking like a pint of beer / une vague ressemblance?
THE ORIGINAL? Corona Extra « Beer shores » – May 2025 Click the image to enlarge Source : Cannes Lions The Work Agency : GUT Madrid (Spain) LESS ORIGINAL Heineken « It’s all about the beer » – August 2025 Click the image to enlarge Source : Adsoftheworld Agency : 300 dollars per inch (Azerbaijan)
@becauseofmarketing
Covering the latest campaigns, news and trends, along with industry interviews, events and case studies.
VCCP sources Levi’s classic for Primark UK TV debut
That hardy perennial denim is making one of its periodic fashion comebacks – Sydney Sweeney for American Eagle even engaged the ever-wandering attentions of Donald Trump – and the iconic fabric has prompted some good ads in its time. Cheeky, though, of Primark and agency VCCP to hark back to an all-time classic, BBH’s Nick [...]
Geopath Member Spotlight – Skies Above Media
Geopath...it’s simply table stakes for inclusion in many of the individual agency media buying processes. The post Geopath Member Spotlight – Skies Above Media first appeared on OOH TODAY.
You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google.
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there’s no test and nothing to worry about—not when you can [...]