New Video Frontiers starts tomorrow and doors open at Kings Place, London at 8.15am for breakfast and networking. At the time of writing there is currently just seven tickets remaining so act now if you'd like to join us. VideoWeek’s flagship conference brings together the full spectrum of the video and CTV advertising ecosystem - broadcasters, agencies, [...]
Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
Prime Video shares advertising game plan for NBA playoffs.
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do [...]
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
I just watched the hit movie, “Project Hail Mary,” in which an astronaut on a mission to save the earth pals up with an alien he names “Rocky,” ‘cos the alien is an actual fucking rock whose rock girlfriend is called Adrian! True cinema buffs will get the connection, and hey…It’s science fiction. OK? Anyway, [...]
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
On March 13, the Trump administration issued an executive order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” aimed at ensuring products advertised as “Made in America” or “Made in USA” are actually made in the United States. The EO directs the Federal Trade Commission (FTC) to prioritize enforcement of unfair...
