Agentic Commerce Is Here: Meet 6 Chatbots Ready to Help You Shop
From Amazon's Rufus to ChatGPT.
BRANDWEEK: Coca-Cola’s AI Chief Dishes on Why the Brand Went Ahead With Another AI Holiday Ad
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.
Beyond Billboards: How Pune Brands Can Build Memorable Digital Experiences
Pune is a colorful, vibrant city with multiple identities. While famous for its narrow ancient lanes, it is also popular for its lavish tech and business districts. On the other hand, it has also been one of the continent’s most important educational hubs. Not to forget the unique humor and intelligence of the natives, fondly… Read [...]
Roku Jumps On The API Bandwagon For Its Self-Serve Ads
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.
Mars Wrigley’s Neil Reynolds on Building Global Digital Commerce From the Ground Up
Rethinking retailer partnerships to drive shared outcomes and smarter execution.
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The Innovator 50: Better Industries Through Technology
Across retail, adtech, and streaming, these leaders are changing their industries through innovative solutions.
Has Saatchi scaled the commanding heights of Christmas for John Lewis?
Credit to Saatchi & Saatchi, John Lewis mined family emotions to great effect during its long tenure at adam&eve when it became synonymous with touching Christmas ads and Saatchi, for its second effort, has tapped into the same rich vein with ‘Where Love Lives.’ So we have son rekindling dad’s raver youth with a choice [...]
Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year. The post Ready, Set, ’Bo; Kimberly-Clark And Johnson & Johnson appeared first on AdExchanger.
How Adidas, MasterCard and Groq Connected with Audiences during the Singapore Grand Prix 2025
F1 Singapore – A Global Stage for Brand Visibility The Formula 1 Singapore Grand Prix is more than a race. It is a global cultural and commercial event that has attracted 720,000 international visitors since the F1 Singapore Grand Prix in 2008 and commands worldwide attention. Beyond the roar of engines, the city transforms into [...]