Drachman M&A provided guidance and strategic advice from a position of total transparency and complete alignment with The post Adams Outdoor Acquires McWhorter South Carolina first appeared on OOH TODAY.
Unauthorized access to fixed ladders remains a persistent challenge, especially outdoor, and provides a proactive way to reduce unauthorized access while supporting The post A Smarter Solution for Fixed Ladder Security first appeared on OOH TODAY.
Dior and outdoors-- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation is knowing what sort of companies to partner with – the “usual suspects,” like media, social and tech platforms, but [...]
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. [...]
Alliance Witan's latest campaign, 'Cyclist', creatively uses a countryside setting to illustrate financial concepts. The ad depicts a woman enjoying a ride through nature, encountering diverse flora and fauna. However, her journey is unexpectedly halted by the metaphorical force of inflation, humoro...
By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-sized vehicles to carry billboards advertising goods or services. The idea behind mobile billboard advertising is to catch the driver’s eye with vibrant graphics that promote specific products [...]
Cooper’s final 60 Minutes segment was about the clash between technology and the taxi industry.
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools.
Tim Castree takes over the role from Kofi Amoo-Gottfried
