Disney had the largest share increase, with all of its properties recording month-to-month increases.

Meta ads aren’t just about driving clicks; they’re about driving the right clicks. Smarter targeting and better campaign setup translate into website traffic that actually grows business. MG is positioned as the partner that makes sure their clients’ ad dollars Here’s some info on how Meta ads drive high-value traffic, including some of the complexity [...]

Macro and strategic trends about the tech industry by Benedict Evans. A big thanks to Robert Beckert for bringing this to my attention

Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film’s other cast members, Thomas Brodie-Sangster and [...]

Uber's first national holiday ad continues its push into U.S. suburbia

I'm thinking of a word...wait for it...and its Synesthesia. The post I’m A Believer! first appeared on OOH TODAY.

I’m not sure I’d last very long on a desert island. I’m not particularly resourceful or practical and attempting DIY projects has been known to reduce me to tears. Watching some of my favourite ads of all time would be a welcome distraction. With that in mind, many of my choices are nostalgic ones and [...]

Google and OUTFRONT Launch “Imagine If…” to Inspire Future Creativity The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken [...]