Nick Brien told the world's out-of-home executives that billboards are the last watercoolers on earth. He's right. He handed the industry the diagnosis. The question is whether the industry has built the equipment to act on it. --- I have a theory about watercoolers that I&
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post New Opportunities —OOH Classifieds Today first appeared on OOH TODAY.
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges On Kicking Fragmentation’s Butt appeared first on AdExchanger.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake. The post AI Off The Rails appeared first on AdExchanger.
BMO, in collaboration with agency TBWA, launched a unique advertising campaign that brings a fictional movie moment into the real world. The campaign is based on the cult film 'Nirvanna the Band the Show the Movie,' where a character becomes 'The BMO Guy' and appears on a digital billboard in Toront...
