NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.

Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by [...]

‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in Times 2 on Wednesday. Midgeley is the Thunderer’s esteemed TV critic and she, like the rest of us, is sick of the crap ads infesting UK TV cahhnels, particularly smaller ones like Daniel Cass’s That’s [...]

The Role of Out-of-Home and Retail-Adjacent Media. WNDW became a top-10 network by number of locations The post Media, Messaging, Midterms, and What Matters first appeared on OOH TODAY.

The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.

You’re watching makeup tutorials on YouTube. An ad plays. It’s for a home alarm system. You skip. When ads lack context, attention disappears. Media dollars follow. Silverpush was built to solve this relevance gap for brands, advertisers, and consumers alike. Because when advertising aligns with what someone is already watching, it stops feeling intrusive. It [...]

The case for increasing investments in news advertising to grow your business.

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.

GMA was the only morning show with week-to-week gains in both measured categories.