An imaginative brand campaign by Boston-based creative agency HATCH for Peabody Essex Museum(PEM) has delivered exceptional results, positioning the 225-year-old Salem institution as a powerful alternative to algorithm-driven digital experiences. The 'Escape the Algorithm' campaign drove website sessions up by nearly 50 percent and new online visitors up by almost 75 percent. “Escape the Algorithm,” [...]

Midjourney has been accused of producing replicas of copyright-protected characters via its AI image generation tool.

In scraping the bottom of the barrel to find something new to say about toilet paper, they’ve struck gold. If I had seen this as a kid, it would saved me years of fear and shame If the latest Andrex TV advert had come along 50 years ago, it would have changed my life. It [...]

The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.

The partnership offers FreeWheel clients access to a premium CTV ad marketplace.

One of London’s more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB CCO Richard Brim (below, right) and CSO Martin Beverley and former McCann London CEO Polly McMorrow. The agency is being backed by Germany’s Serviceplan. Brim says: “We’ve come from brilliant places and we’ve had the fortune to work [...]

Valencia started her career as an account executive at KWES in Midland/Odessa

American Dream’s Out-of-Home offering includes ten large-format digital faces, as well as four static bulletins. This inventory is anchored by “The Dream,” a massive 18,000 square foot digital spectacular that is the length of nearly two football The post Branded Cities Expands New York Presence first appeared on OOH TODAY.

The retailer is working with LiveRamp to create custom audiences.