Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules
Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.
How to Make AI Work for Your Marketing Team
This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]
YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds
YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes
A Playbook for Marketers That Puts the Spotlight on the Culture Economy
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]
How AI Is Shaping the Future of Marketing
This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]
EBU Calls for European Legislation “With Teeth” to Protect PSB Prominence Against Big Tech Gatekeepers
Much has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018. With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for [...]
Food delivery and Super Bowl make a winning formula: Cannes Day 3
Uber Eats and Peru’s challenger equivalent, Uva, both won Grand Prix for their Super Bowl work, while the UK took home its second top prize of the week, the PR Grand Prix, courtesy of Burson and VML’s “Kit Kat heist.” Dentsu’s Carat won Media Network of the Year, with two Omnicom agencies – OMD and [...]
Isle of Any joins the creative premier league at Cannes
Every so often an agency apears on the scene and you think: they’re destined for big things. Droga5 refugees Isle of Any were clearly one such, apparent from their first work for D5 client the New York Times (not a bad first client to cut your teeth on.) From there to this year’s Film Craft [...]
Owning the Streets During FIFA
the world's biggest cultural moment — the brands that understand the difference, are the ones showing ...the most sophisticated brand strategies are... measured in presence — The post Owning the Streets During FIFA first appeared on OOH TODAY.
Why New Inventory Underperforms in Year One
occupancy is below where it should be and rate conversations are harder than expected. The diagnosis most operators reach is The post Why New Inventory Underperforms in Year One first appeared on OOH TODAY.