Vicki Maguire was brought in as a key player kicking off a whole new era at Havas London. Recruited in 2020 by former CEO Xav Rees as part of a dream team, they initially had a lot of success – most notably securing Asda as a client and producing some memorable Christmas ads for the [...]
She'll help write the next chapter of the chicken chain's 'comeback era.'
As AI disrupts the media planning process, Mediaplus UK (formerly Total Media) is seeing the technology enhance its video capabilities by enabling the agency to test multiple creatives at scale. And while AI stands to take control of lower-funnel budgets, this shift could end up strengthening the power of TV advertising, according to Kieren Mills, [...]
Reach Group, known for its high-end real estate and commercial developments, has launched a premium...
The dizzying trend cycle is both a prime opportunity and a challenge for marketers.
Jude Law is everywhere these days, transitioning from romantic lead to (often) the villain of the piece. So clever of Mother to sign him up in ‘Romance’d Enough’ for Uber Eats to do a bit of both. In this case being grumpy to smitten ladies who clearly recall the earlier Jude. The bar for Uber [...]
Topshop returned to the high street, Freakier Friday and The Naked Gun drew people to the cinema, and Oasis was the soundtrack of the summer. It is 2025, but a few years after pop culture first caught the millennium bug, the Y2K nostalgia trend does not appear to be on its way out. On the [...]
The 77th Emmys were a big night for The Studio and brands.
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel [...]
