A recurring theme in Nielsen's monthly viewing figures is the rising prominence of YouTube on TV screens, with the Google-owned video service now accounting for around 13 percent of total TV viewing time in the US. And with the sheer volume of content on YouTube increasing by the day, advertisers are faced with an ever-growing [...]
My friend Steve Smith, who has died aged 68 of prostate cancer, was a successful advertising copywriter. Imaginative and funny, in the late 1980s and early 90s he created many of the scripts for the classic Time for a Sharp Exit campaign for Harp lager, which was his concept. His stories all had blokes in [...]
VCCP’s latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the “near [...]
The collaboration points to a new path for publishers seeking growth in the retail media era.
Is programmatic really broken—or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for “radical control and radical [...]
It was meant to cure poverty. Instead, it’s teaching machines how to lie beautifully. The dream that sold us Once upon a time, AI was pitched as humanity’s moonshot.A tool to cure disease, end hunger, predict natural disasters, accelerate education, democratize knowledge. “Artificial Intelligence,” they said, “will solve the problems we can’t.” Billions poured in. [...]
Asics and agency Golin tapped The White Lotus star Natasha Rothwell for a spoof of the HBO series and wellness culture.
industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! The post Extending Reach Beyond Screens first appeared on OOH TODAY.
You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which [...]
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Real Estate Manager first appeared on OOH TODAY.
