Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign despite Open X supposedly enjoying possession of the entire Coke business (except media, of which more later.) Ahmed (above) was the founder of AKQA, the digital [...]

OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.

Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.

The marketing exec's departure comes at a dynamic time for the automaker

Plus, empowering teams to act with conviction, even without perfect data.

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) [...]

In this week's Week in Charts, Mark Penn says Stagwell is taking on bigger clients, streaming services lean on TV shows for ad loads, and CTV consumption growth outpaces mobile video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the [...]

Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV [...]

The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play, says Matt Bryan, Director of Analytics & Insights at Samsung Ads EMEA. But that doesn't always happen in practice. In this article, Bryan explores how the concept of 'living data' can guide marketers in how [...]

Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny [...]