Inside BET’s Transformation From Media Company to Movement
CMO Kimberly Paige on how the network is pioneering change through content, culture, and community.
Episode 91 – Gary Fawcett & Lisa Nichols
Visuals: https://getbehindthebillboard.com/episode-91-gary-fawcett-amp-lisa-nichols Podcast episode #91 features Gary Fawcett & Lisa Nichols, ECDs at TBWAMCR, in the second part in our Manchester special. Gary & Lisa have worked in the business for over 25 years, for a huge array of clients including Pizza Hut, British Airways, EA Games and Harvey Nichols. Their work has been recognised [...]
Axis Heads to Cannes Lions 2025
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I Gave Up on LinkedIn. Should you?
On LinkedIn fatigue, AI-generated online slop, and saying goodbye to all that The post I Gave Up on LinkedIn. Should you? appeared first on Marketing Fix blog.
Marketing Fundamentals: Essential Drivers of Commerce Success
Stream Companies' approach to commerce marketing highlights how getting back to the basics elevates your brand in a competitive landscape. The post Marketing Fundamentals: Essential Drivers of Commerce Success appeared first on Stream Companies.
Media Buying Evolution: Automation and Real-Time Ad Bidding
Image source: Pixabay Introduction The Out-of-Home (OOH) advertising industry is undergoing a major transformation, driven by programmatic technology and real-time bidding (RTB). Although these innovations have been central to digital advertising for many years, their arrival in Digital OOH (DOOH) is revolutionizing the way agencies operate across campaign planning, buying, and optimization. Today, automation is [...]
Lab Weekly — 07/03/2025
Lab Weekly — 07/03/2025 Post-viral beauty trends; Plus, the latest news about Meta’s AI hiring spree, YouTube’s AI summary carousel, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here How Beauty & Wellness Enter a Post-Viral Era As trend fatigue sets in, consumers are trading fleeting fads [...]
Industry Experts Dig into Proposed UK Fossil Fuel Ad Ban
Yesterday a group of over 100 advertising organisations sent a joint letter to the UK Government, calling for a nationwide ban on advertising by fossil fuel companies. The letter calls fossil fuel companies "the cigarette companies of the 21st century," arguing that the businesses deploy "advertising and sponsorship to greenwash their image and sell products [...]
Top 3 Marketing Strategies for Promoting Automobile Companies in India
In a country where roads are crowded with possibilities and the auto sector is in...