Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.

Employees at holdcos and indie agencies see adland very differently.

"Booking OOH and DOOH ads today should be as easy as securing a hotel or flight, ...facilitating an industry-wide transition to more automated transactions. ...tech-driven advancements ...elevate the quality of campaigns, helping to usher in a new era of growth for OOH.” The post Broadsign’s Automated In-Advance DOOH Transactions first appeared on OOH TODAY.

WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able [...]

Absen Inc. is the US subsidiary of Absen, a leading LED display manufacturer, and is based in Orlando, FL. Absen, a global leader in LED display manufacturing, is renowned for its high-quality and innovative solutions The post Absen to Unveil New Displays at InfoComm 2025 first appeared on OOH TODAY.

KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be eaten with your fingers. Enter the “Finger lickin’ fork,” crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said: [...]

The show is a continuation of its GO! Morning show

Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give [...]

With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication. Gaming brands are increasingly aligning themselves with people’s habits and expanding into broader pop culture Xtrim streaming service: Lag or Bad Paradais DDB Take the Lag or Bad campaign, for example. I find it brilliant [...]

Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the [...]