Green with Envy: A Cannes state of mind There’s a particular pantone that defines Cannes. It’s not just the turquoise water (3258C) or the pale pink rosé (489C) —though both do flow in abundance. It’s 3435C (green, the green of envy). Because Cannes, at its heart, is a week-long, sun-soaked reminder of all the brilliant [...]
Following the exit of its chief diversity, equity, and inclusion (DEI) officer Lesley Slaton Brown this month, the NBA is forming a new sub-department called Social Impact and Inclusion, ADWEEK […]
MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said. Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally [...]
Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific aspects of CTV which he expects will be generating [...]
How regulatory evolution has transformed gaming marketing possibilities.
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US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs, stuttering global growth, higher debt and more inflation. And troops on the street of LA of course, just to put things into context. Adland, hardly surprisingly, is taking a hammering, with WARC today cutting its [...]
‘Maximizing Profit Through Attention’ model reveals a strong correlation between attention gains and long-term profit when you combine premium large format DOOH with standard OOH for reach and frequency The post ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention first appeared on OOH TODAY.
Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ultra-fast fashion, Morelli turns visual irony into visceral outrage, sparking instant behavioural intent. Apple AirPods 4 “Someday” [...]
Global OOH Revenue, Trump Billboards in Syria, DOOH Attention, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
