Cannes 2025 hasn’t been the UK’s strongest performance so far, but VML London has provided a boost on Day 4 by winning a Grand Prix in Creative Strategy for Dove and How a soap brand created a global self-esteem movement. The UK also won two Golds in Creative Effectiveness. In the first year of Luxury [...]
Apple's "Shot on iPhone," marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.
Broadcasters have long been "the trusted stewards of premium content", writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In this article, Goel makes the case for bringing in advertisers who have never [...]
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This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]
The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange) https://medium.com/media/cde9fd1bbf3c6bc382c0670b31ddcf1e/href This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers [...]
Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that paid search was taking too much credit for driving sales.
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some [...]
Auto rickshaws aren’t merely a mode of transport. As an advertising agency in Pune, we see them as the ubiquitous three-wheeled chariots, cutting through the heavy traffic and helping people reach their destination in time…. and what? Of course, advertise businesses across every nook and corner of the city! Creatively, auto-rickshaws are like vibrant moving… Read [...]
—This month’s Out of Home high performers include four ads from around the world which make great use of celebrities and media characters The post May —OOH OF THE MONTH first appeared on OOH TODAY.
