The 6 AI Trends That Will Dominate 2026
From agent-to-agent media buying to the erosion of social discovery, here’s what the industry says will actually matter next year.
Paint to Pixels: Evolution of OOH
Looking ahead, the future of OOH will be shaped by...the demand for high-quality photos and videos ... To meet this demand, operators need more than just standard photography; they need SignBird photography The post Paint to Pixels: Evolution of OOH first appeared on OOH TODAY.
ADWEEK 2026 Creative 100 Now Open for Nominations
Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, […]
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those [...]
Pop quiz: Connecting with last-minute buyers in December and beyond
Unlock AI-powered tips to reach last-minute holiday shoppers, keep campaigns fresh, and drive results into January with Microsoft Advertising.
I Hated Billboards
I swore then and there, I would never, EVER, EVER, work in billboards. The post I Hated Billboards first appeared on OOH TODAY.
The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.
From M&A to Live Sport Campaigns: CTV Leaders’ Predictions for 2026
As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year is in a state of flux - especially with AI continuing to disrupt media planning, ongoing moves on the tech side to simplify CTV buying, and the [...]
