What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the [...]
Just days before it was set to take effect, the U.S. Court of Appeals for the Eighth Circuit struck down the Federal Trade Commission’s (FTC) much anticipated “Click-to-Cancel Rule” (the “Rule”), delivering regulatory whiplash to companies that had proactively geared up for the Rule’s arrival. As previously reported, the Rule sought to impose various requirements...…
As the academic season gears up, GLA University, a premier educational institution based in Uttar...
Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using real cane sugar instead of high-fructose corn syrup in its Coca-Cola formula. US President Donald Trump probably doesn’t want to admit that Mexico does it better, but he says he has “been speaking to Coca-Cola [...]
Findings from CreativeX analyzed 1.6 million Meta and TikTok ads.
doubling down, pointing out the mistake by asking “Did you not hear us the first time?” with a fresh batch of OOH, DOOH The post Humor and Bite —STILL Not a Biscuit first appeared on OOH TODAY.
UK marketers raised their advertising budgets during Q2 2025, according to the latest edition of the IPA Bellwether Report, with a net balance of 5.5 percent of respondents increasing their marketing spend. The upward revision follows a decline in Q1, which marked the first drop in four years. The net figure is derived from the [...]
Our Colorado Ad Agency Talks Recent “Must Cinnadust” Advertisement Brands often look to nostalgia when trying to capture attention, and Cinnamon Toast Crunch’s new “Must Cinnadust” campaign takes this tactic in a bold, unexpected direction. As a Colorado ad agency that tracks how brands evolve their messaging to connect with audiences, we were intrigued by [...]
This is your chance to have your work displayed on a billboard in LA for one month, reaching millions of people in one of the world’s most vibrant art cities. The post 12th Annual Los Angeles Billboard Art Exhibition first appeared on OOH TODAY.
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