MAA Ad of the Week: Axe from Lola MullenLowe

You see one and suddenly they’re everywhere. Ladies of a certain vintage with rather younger men seem to be a trend – The Or’s recent Ad of the Week for Dash is a case in point. Dotted around the ad holding groups are a few gems and IPG’s Lola MullenLowe is certainly one of the [...]

By |2025-07-18T00:29:11-07:00July 18th, 2025|News|Comments Off on MAA Ad of the Week: Axe from Lola MullenLowe

Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever

The advertising industry just consolidated into fewer hands than ever before, and if you're a mid-market brand, you're about to find out exactly what that means for your business. The post Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.

By |2025-07-17T22:26:01-07:00July 17th, 2025|News|Comments Off on Lost In The Shuffle: Why Mid-Market Brands Need Specialist Advertising Agencies More Than Ever

Apple Can Help You “Be Ostentatiously Mediocre And Succeed”

Navigating the demands of office work in The Age of AI presents new challenges for today’s thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer [...]

By |2025-07-17T15:08:36-07:00July 17th, 2025|News|Comments Off on Apple Can Help You “Be Ostentatiously Mediocre And Succeed”

“If You Think Our Clients Are Ready to Give Their Credit Card to One Platform, You’re Wrong,” says Publicis CEO Sadoun

Publicis Groupe CEO Arthur Sadoun, as much as he claims not to like talking about his competitors too much, hasn't been able to resist throwing a few jabs at his major rivals in recent earnings calls. And indeed on today's conference call, WPP, Omnicom, and Interpublic Group got a fair few mentions, both directly and [...]

By |2025-07-17T14:34:57-07:00July 17th, 2025|News|Comments Off on “If You Think Our Clients Are Ready to Give Their Credit Card to One Platform, You’re Wrong,” says Publicis CEO Sadoun

Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star

WNBA All-Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for brands like Etsy and Unrivaled.

By |2025-07-17T12:40:41-07:00July 17th, 2025|News|Comments Off on Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star

Men in showers clean up again for Amazon and Axe

What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the [...]

By |2025-07-17T09:53:18-07:00July 17th, 2025|News|Comments Off on Men in showers clean up again for Amazon and Axe
Go to Top