Havas Bets on a Record Label to Reshape Brand-Music Partnerships
Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]
McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends
McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push. Ahead of the 2026 FIFA World Cup, the global marketing push […]
Publicis Groupe Taps Javier Campopiano Following Omnicom Exit
He'll join Leo Constellation as CCO for the Americas and Iberia.
Is a user-friendly Roy Keane enough for Sky Bet?
Football is the gift that keeps on giving – even when you’re retired. David Beckham is now apparently one half of a billionaire couple, Gary Lineker is a podcast king and one in four World Cup ads seemingly features ageing galactico Leo Messi. Now it’s Roy Keane and Micah Riohards from present day pundit-land putting [...]
The Or turns promo codes into creative gold for Lime bikes
Lime bikes are a blessing and a curse. They are a fun and speedy way of getting around a city, but big piles of them block pavements and “Lime leg” is a common injury as the heavy bikes topple onto their riders. “Promise codes” is a new campaign that offers free rides as long as [...]
George Parker: in Britain, Trump means fart!
As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and probably to a certain extent in the UK. There is a TV campaign currently airing here for Pepto Bismol, an anti gas, over the counter medication. The ads feature various social situations in which individuals [...]
Melo Meacher-Jones from Iris picks their Desert Island Ads
A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks in your brain. It reminds me why this industry can still be brilliant, and why I wanted to be part of it in [...]
Pitch Deck: Ex-Apple Marketer Raises $10M to Scale AI Agents That Decode Social Video
Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.
OOH Best Creative Last Week Today
From Sneakers to Sweeney -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road?
The good, the bad, and the ugly— in 3000 words, what happens to billboard attention when no one is driving? The post The Future of Out of Home in a Self-Driving World: What Happens When No One Is Looking at the Road? first appeared on OOH TODAY.