Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time
Revenue from sponsorships increased 23% year over year
Memorial Sloan Kettering Redefines Cancer Survivorship in New Campaign
Memorial Sloan Kettering Cancer Center has launched an integrated campaign titled 'This Is What We Do,' which aims to reshape the portrayal of cancer survivors in healthcare advertising. The campaign deviates from the traditional sentimental storytelling of the industry, opting instead for a human-c...
Week in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Down Brand Safety Risks in TV News GalleryWeek in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Down Brand Safety Risks in TV News
Week in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Down Brand Safety Risks in TV News
In this week's Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week [...]
Mantis Launches ‘Mantis Video’ to Help Publishers Compete for Video-First Briefs
Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of social media. But in practice, news and magazine brands still frequently see their content [...]
Javier Bardem And Yasmin Finney Star In Greenpeace’s Chilling “Tailored To Silence” Film
Environmental campaigning organisation Greenpeace International has launched SLAPP SUIT, a chilling new film featuring Academy Award-winning actor Javier Bardem and Children’s and Family Emmy Award-nominated actress Yasmin Finney, created by Don’t Panic, directed by Martin Stirling and produced by Partizan. SLAPP SUIT stars Hollywood legend Bardem as a sinister tailor, whose clients include some of [...]
Heineken Turns a Solo Seat into a Social Experience at the UEFA Champions League Final
In conjunction with the UEFA Champions League Final on Saturday night, Heineken® unveiled the latest chapter of Fans Have More Friends, the platform developed with creative agency LePub and built on the insight that fandom can be one of the most powerful catalysts for human connection. As part of the activation, one of the most [...]
How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance
Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to [...]
ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.
After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy
Droga5’s Brad Filice joins the independent agency after a nine-month search