Regulators ordered the tech giant to end ‘self-preferencing practices’ in advertising services but declined to force sale European Union regulators on Friday hit Google with a €2.95bn ($3.5bn) fine for breaching the bloc’s competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a [...]

A no-nonsense guide for marketers who don’t need more options, just the right direction. Setting up a marketing strategy today kind of looks like deciding what TV show to watch next. There’s so much good stuff to choose from that you spend hours scrolling through Netflix/Hulu/Apple TV, then never actually commit. (And then you can’t [...]

...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today —Central Florida, Lakeland/Ocala. first appeared on OOH TODAY.

This policy change comes after the show’s Sunday interview with Kristi Noem.

Image source: google Offline marketing is a powerful tool that continues to hold significant sway over consumer behavior. Traditional advertising methods include: The resurgence in offline marketing ad spend, which increased from $182.2 billion in 2020 to an expected $207.6 billion in 2022, highlights its growing relevance in today’s marketing landscape. This trend indicates that [...]

Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But [...]

Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.

“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces. Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature. The campaign uses Smokey’s iconic status to spark urgent dialogue [...]