Rethink Recruits Anomaly Veteran as First Chief Production Officer
Rethink has hired Jon Legere as its first chief production officer to embed production earlier and more intentionally across the agency's creative, PR, and design practices.
NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals)
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching An AI Version Of Andy Cohen (And Yes, It’ll Do Brand Sponsorship Deals) appeared first on AdExchanger.
What Are Clients Actually Paying Agencies For Now?
The brief was thin.The craft was beautiful.Nobody asked the hard question.That was the agency model for twenty years.Not because strategy was strong. Because production was expensive. Shoots cost money. Motion needed specialists. Scale needed headcount. Complexity created cover. AI just removed the cover. Campaign recently cited forecasts suggesting that up to 90% of web content [...]
Is Publicis’ new AdageAI acquisition Minority Report for ads?
Publicis CEO Arthur Sadoun is very happy to tell us that people come first in his ever-expanding AI-driven empire, and he’s still hiring them so that’s fair enough. But the Groupe’s latest acquisition – content intelligence company AdageAI – might still worry a few Publicis folk. Apparently the Israel-based tech outfit “takes the guesswork out [...]
Ads of the Week: 9 Campaigns That Caught Our Eye, From Gap to Huggies
Gap, Coinbase, Huggies, and more are behind the week's most notable ads.
OOH Moves Today – 38 Moves This Week!
billups, oOh!, Creative Realities, Inc., Place Exchange, Provantage, Vector Media, Wilkins Media, Reagan Outdoor Advertising, Ballyhoo Media, JCDecaux OneWorld, Qube OOH, Seven West Media, Picnic, 75media, VIOOH, Intersection Co., WPP Media, Veridooh, Huntington Billboards, and Colossal Media--be the first to congratulate these OOH movers! The post OOH Moves Today – 38 Moves This Week! first [...]
A Third-Party Promo Gone Awry; OpenAI Has An App For That
Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That appeared first on AdExchanger.
FTC Calls for Comments on the Amended Negative Option Rule: A Fast VAST Update
On Wednesday, the Federal Trade Commission (FTC) issued a call for comments in response to its Advance Notice of Proposed Rulemaking Regarding Negative Option Marketing Practices. The call for comments comes after the Eighth Circuit struck the FTC’s previous amended Negative Option Rule because the FTC did not issue a preliminary analysis of the benefits...
a tumour growing on a cigarette / Plus pompé tumeur?
THE ORIGINAL? Department of Health / Anti Smoking – 2012 Click here to watch the TV ad (You Tube) Source : Campaign, The Guardian Agency : Dare (United-Kingdom) LESS ORIGINAL Cancer Institute NSW / Anti Smoking – 2026 Click here to watch the TV ad (You Tube) Source : Ad Forum, CampaignBrief Agency : Bastion Sydney (Australia)
Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior [...]