In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to [...]
It’s a surprise that Publicis Groupe hasn’t gone all-out on sports marketing already, but CEO Arthur Sadoun is attempting to put that right with the acquisition of 160over90, just in time for the start of the FIFA World Cup in June. The global sports and entertainment agency was previously part of WME Group, owner of [...]
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.
You will be thrilled to learn that according to Proctor & Gamble Chief Brand Officer Marc Pritchard, the CPG giant is about to tackle a major transformation, which will include media fragmentation, a shift to digital commerce and the power of artificial intelligence to “exponentially turbocharge” marketing, etc, etc, etc.. Whatever the hell that word [...]
The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward. Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can [...]
After years of development in "stealth mode," today we unveiled our latest invention: the AI-powered RFP Drone, which delivers your RFPs in mere hours!
The marketing playbook has an expiration date. For many businesses, that date has already passed. The post Agility Is the New Advantage appeared first on Stream Companies.
WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available [...]
