Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.
In another win for Omnicom over IPG, McCann UK’s new CEO is Philip Brett, who has worked at TBWA since 1992. A Brit who spent 15 years at TBWA in Asia, he moved back to London when he was made chief operating officer for the worldwide network in 2017. Brett will report directly to Tyler [...]
“Fans have more friends” is Heineken’s way to bring together its sponsorships across football, formula 1 and music under a single platform. It’s all part of the brand’s ongoing message around prioritising real life social experiences. The new film was accompanied by a social experiment. An Australian living in New York handed out flyers in [...]
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
There’s a case to stay quiet. Stay in your commercial lane. And remember what business you’re actually in.
Man! I wish I had his when I managed my OOH Markets back in the day! The post The 90-Day OOH Operator Playbook first appeared on OOH TODAY.
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help [...]
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business [...]
