Despite High Bar for M&A, Comcast to ‘Look at Things’ Amid WBD Sale Rumors
Comcast's Mike Cavanagh noted the bar is 'very high' for mergers and acquisitions.
FTC and Nevada AG Crack Down on Deceptive Tax Debt Relief Scams Mimicking the IRS
Last week, the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office jointly filed suit against a group of tax debt relief companies operating under the “American Tax Service” brand, alleging the defendants misled struggling consumers through deceptive telemarketing tactics and false claims of government affiliation. FTC and Nevada AG Take Action Against Tax...
Crisis time at WPP as Q3 revenue drains away
WPP is now in the intensive care ward with new head surgeon CEO Cindy Rose announcing a strategic review following a disastrous Q3 performance with revenue diving 8.4% compared to last year, 11% including pass-through costs. Its preferred organic measure of growth fell to -6% but that’s largely academic when revenue is draining away at [...]
Criteo And The Programmatic Plug-In Problem
AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern among investors is that the open web is doomed – stick a fork in it; the thing is done [...]
Media Resources and Outdoorlink to Advance Sustainable DOOH Operations
our collaboration with Outdoorlink delivers exactly what operators need- smarter systems that last longer, consume less power, and minimize the need for field maintenance, The post Media Resources and Outdoorlink to Advance Sustainable DOOH Operations first appeared on OOH TODAY.
Racism, intent and the diversity in TV adverts | Letters
Readers respond to the Reform UK MP Sarah Pochin’s remarks about ‘adverts full of black people, full of Asian people’ The “now you see it, now you don’t”, “was it or wasn’t it” racism of recent days is nothing new, but it is profoundly dispiriting and corrosive (Nigel Farage defends MP’s complaint about TV adverts [...]
Christmas ad spend set to rise by £814m says WARC/AA report
The big Christmas ad launches are just around the corner and marketers will be spending 7.3% more than last year in the hope of boosting consumer mood. It sounds like a healthy rise but it’s less than the year as a whole, which is predicted to be up by 8.2% according to a new report [...]
How to Think Like a Startup to Stay Scrappy and Resourceful
SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her. In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen [...]
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