MAA Ad of the Week: Sydney Sweeney for American Eagle

The internet is like a hydra: someone objects to something and a thousand fully-formed objection specialists spring into action. As they did with Sydney Sweeney’s so-called “whiteness” in this campaign for struggling clothing brand American Eagle. It would be too obvious to say that genes rhymes with jeans….. A reminder that ads can still make [...]

By |2025-08-01T00:50:37-07:00August 1st, 2025|News|Comments Off on MAA Ad of the Week: Sydney Sweeney for American Eagle

Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report

Reading Time: 3 minutes Fashion has always thrived on visuals and innovation, and CTV has quickly become the medium that allows the industry to unleash its full creative potential. We’re witnessing a shift in how fashion brands are reaching and engaging audiences, with CTV emerging as the channel of choice for high-impact storytelling and measurable [...]

By |2025-07-31T19:15:07-07:00July 31st, 2025|News|Comments Off on Fashion Takes the Lead on CTV with Sky-High Engagement Rates: VDO.AI Report

Lab Podcast: Episode 173

The Biggest Travel Trends of 2025 https://medium.com/media/3a250e1ad38ed13c626ae14e516c49b6/href Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they discussed some of the biggest trends in the travel and hospitality industry in 2025, including [...]

By |2025-07-31T16:28:06-07:00July 31st, 2025|News|Comments Off on Lab Podcast: Episode 173

Summer Bash Taps Into Wrestling’s Expanding Cultural Arena

Co-produced by Nue and The Masked Man Show, Summer Bash is a brand-backed fan event merging podcasting, hip-hop, and wrestling culture ahead of WWE’s SummerSlam weekend.

By |2025-07-31T13:52:40-07:00July 31st, 2025|News|Comments Off on Summer Bash Taps Into Wrestling’s Expanding Cultural Arena

Safe Driving: The Role of Out-of-Home in Influencing Driver Behavior

TL;DR: Out-of-home ads help promote safe driving by reaching people during real-world driving moments. Behavior change is more effective when messages are timely, visible, and part of daily routines. Strategic placements, like near high-risk areas or nightlife spots, make safe driving ads more impactful. AllOver Media provides unique formats like gas pumps and truckside ads [...]

By |2025-07-31T13:41:44-07:00July 31st, 2025|News|Comments Off on Safe Driving: The Role of Out-of-Home in Influencing Driver Behavior

Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA

The bad blood between renowned media advisor Michael Kassan and United Talent Agency has come to a close.

By |2025-07-31T12:37:25-07:00July 31st, 2025|News|Comments Off on Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA

Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share [...]

By |2025-07-31T10:56:28-07:00July 31st, 2025|News|Comments Off on Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist
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