TL;DR: Out-of-home (OOH) advertising helps government initiatives reach people in public, high-traffic spaces. Common campaign goals include public health, safety, civic engagement, and local program awareness. Formats like gas station ads and transit ads offer flexible and targeted outreach. OOH delivers context-driven, community-based messaging that builds trust without relying on personal data. It’s a cost-effective, [...]
Despite a solid quarter for the Trade Desk, its stock tanked because its rate of growth slowed compared to previous quarters.
The beauty industry consistently utilizes creators to market products. Here’s how beauty brands land on those buzzy collaborations.
MSNBC and CNN's top shows at 4 and 5 p.m. ET, respectively, were led by fill-in anchors.
Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 [...]
Launched on July 31st, Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a new season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy. A Back-to-School Like No Other It’s the first day at the CLR [...]
Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.
Warner Bros. Discovery said the upfront market has 'held up well.'
Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post It’s Lucy Markowitz —SVP, Vistar Media first appeared on OOH TODAY.
Human-AI relationships are no longer just science fiction. OpenAI’s launch of ChatGPT in 2022 ushered in a new era of artificial intelligence chatbots from companies like Nomi, Character AI and Replika, and tech titans like Mark Zuckerberg and Elon Musk are touting chatbots on their platforms. The AI companions have proven to be smart, quick-witted, [...]
