Hide And Go Seek California’s Consumer Privacy Act (CCPA) grants people in the state greater autonomy over how their data is used and monetized. State residents can opt out of their data being used for advertising. In theory, anyway. At least 35 of the nearly 500 data brokers registered in California hid their own deletion [...]
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Hogan joined the station after working in Raleigh, N.C.
TRAVERSE32, the long-form entertainment production studio part of IPG Mediabrands, will move under creative network McCann. As part of the transition, TRAVERSE32 global president Brendan Gaul will join McCann as […]
Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.
In this week's Week in Charts: Magnite sees more programmatic deals from platforms, The Trade Desk shares fall 40 percent, and NYT leans on subscription bundles. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of [...]
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win in the Euros, leading the pack. Ad measurement firm System1 ranks all sports ads as follows: 1/Axa, Keep on Kicking (UEFA Women’s Euro) – 4.5-Stars 2/ITV, Women’s Euro Trailer (UEFA Women’s Euro) – 4.3-Stars 3/Walkers, [...]
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a [...]
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]
