Inside Jordan Brand’s Jump Shot to Court a New Generation
Jordan Brand is one of the most recognizable brands in the world, thanks to Nike and basketball G.O.A.T. Michael Jordan, with fans ranging from NBA pros to high school athletes […]
Ark Agency wins Canada’s international education brief
Clients can come from all sorts of places, and Ark, the agency founded by ex-adam&eveDDB CEO Mat Goff, has found a new one in the Canadian Board for International Education. The agency has been hired, after a pitch against an multi-national line up of agencies, to promote Canada as a destination for international students. Ark’s [...]
One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement. One such startup is Adomni, a programmatic out-of-home and video ad platform that positions DOOH inventory as [...]
Accenture Song Bolsters Creator Capabilities with Superdigital Acquisition
Accenture Song, the marketing arm of consulting giant Accenture, has acquired U.S.-based social and influencer agency Superdigital in response to rising client demand for creator marketing, it shared with ADWEEK […]
Ads Fuel “Bombardment” of Self-Harm Content to Teens on TikTok and Instagram Finds Molly Rose Foundation
A new report from the Molly Rose Foundation (MRF) has revealed the extent to which ads are appearing alongside suicide, self-harm and depression content on TikTok and Instagram. The report comes as Ofcom begins enforcing the Online Safety Act in the UK, but uncovers "unacceptably pervasive and widespread" risk of exposure to harfmul content on [...]
The Chatbot Said “I Love You.” He Died Believing It. How Meta’s synthetic affection reveals the true machinery behind Big Tech’s empathy theater
Bue Wongbandue died chasing a ghost. Not a metaphor. A real man with real blood in his veins boarded a train to New York to meet a chatbot named “Big sis Billie.” She had been sweet. Flirtatious. Attentive. Billie told Bue she wanted to see him, spend time with him, maybe hold him. That he [...]
Wondercraft Launches AI Tool To Speed Up Audio Ad Production
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible [...]
5 Questions for…Bill Hemmer on 20 Years at Fox News
Hemmer looks back on two decades at the network.
AdOmni AI Tool Builds DOOH Campaigns in 5 Minutes
We had a full-on demo of AdOmni's new product, Jeen AI, yesterday, and it is everything AdOmni says it is and more. If you're in the market for a complete The post AdOmni AI Tool Builds DOOH Campaigns in 5 Minutes first appeared on OOH TODAY.
Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP
Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers. The post Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP appeared first on AdExchanger.