Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers to discover and activate on [...]
Why do some pizza places always seem to have a line out the door, while others struggle to fill a table? It’s not always the quality of their dough. It’s their ability to spark curiosity and transform that curiosity into a sale. Whether it’s a new menu item, an unbeatable promo, or a viral social [...]
...opportunity for an AE in North Carolina. -minimal travel and no overnight trips. Preferred but not required skills are ... The post OOH Classifieds Today first appeared on OOH TODAY.
Ganesh Utsav in Mumbai is more than a festival—it is a citywide celebration that brings...
In this week's Week in Review: Dentsu is reported to be considering selling its overseas business, Reach ups its video output, and Netflix buys baseball rights in Japan. Top Stories Dentsu Considers Selling International Business Japanese advertising holding company Dentsu is considering strategic options for its struggling international business, including a potential sale, according to [...]
Steve Hayden, co-creator of Apple’s “1984” Super Bowl ad and a creative legend, has died
The company’s board is urging investors to maintain its current stock structure—and CEO Jeff Green’s decision-making power hangs in the balance.
Scope3 has promoted Tim Collier to chief commercial officer, effective immediately, as the sustainability-focused adtech firm doubles down on what it calls “agentic advertising.” Collier, who has led Scope3’s U.K. […]
The New York Times is a pretty good client to kick off a new agency and Isle of Any from Laurie Howell and Toby Treyer-Evans debuts with a new brand position for the famed paper, ‘It’s your World to Understand.’ Both were previously at former agency Droga5. Essentially it’s a bid to present the whole [...]
