Specsavers is the latest to join a growing list of brands including L’Oreal Kérastase, Mazda, Stan, Patties Foods’ Four’N Twenty pies, Asahi and L’Oréal’s Garnier The post Specsavers, QMS Hit the Right Note with Elton John first appeared on OOH TODAY.
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to [...]
Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, the campaign is the first expression of Primark’s new brand platform ‘That’s So Primark’ in the UK. ‘In Denim We Can’ positions Primark as the go-to for great quality, stylish denim at incredible [...]
Orchard Road has always been more than a shopping street. It is Singapore’s global showcase—a place where luxury, lifestyle, and culture converge. From high-end boutiques to flagship malls, embassies, and five-star hotels, Orchard Road is where Singapore receives the world. Millions of visitors walk its sidewalks every year, while daily commuters and motorists keep the [...]
In a landmark antitrust case, Judge Amit Mehta limited Google’s search monopoly, blocking exclusive deals but keeping Chrome intact.
Why managing risk, not chasing certainty, is key to bold brand storytelling.
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad [...]
Before joining the station in 2023, he worked at WGAL in Lancaster, Pennsylvania.
It was a decade that saw the end of prohibition but also the start of the Great Depression and the looming threat of war, an unusual period for commerce, summed up in Taschen’s latest look at American ads from a certain era. In All-American Ads of the 30s, colorful advertisements for everything from alcohol to [...]
NBCU brings in State Farm, T-Mobile, and more for BravoCon.
