Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million [...]
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually [...]
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
Price's appointment comes after a string of board and C-suite departures at the adtech company.
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
Why Visibility Isn’t Enough Anymore: The Future of OOH Advertising Lies in Attention, Audience Intelligence, and AI For decades, success in Out-of-Home (OOH) advertising was measured using one simple metric: visibility. If a billboard stood on a busy highway, overlooked a major intersection, or dominated a city’s skyline, it was automatically considered valuable. High traffic [...]
DailyMotion has been using machine learning for more than a decade to recognise patterns and optimise towards media KPIs using the vast amounts of data it has access to. But machine learning can be “pretty dumb” at times says Paolo Mulè, SVP of Global Clients & Strategic Partnerships at Dailymotion: it is very good at [...]
“It’s no secret that we’ve seen declining CPMs for streaming inventory,” says Greg Bel, VP of Global Revenue & Partnerships at Publica by IAS. But streaming content is very expensive to produce, so it’s very important that CTV publishers are able to get a good return in terms of ad revenue, or else they won’t [...]
European broadcasters absolutely can compete with the tech giants says Dirk von Borstel, Managing Director at Virtual Minds, but it’s important they choose the right battleground. If they try to compete on Silicon Valley’s home turf — for example in terms of money, unique users, or the way media is measured — they’ll be fighting [...]
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer of South Korean cosmetics. And the K-beauty boom is just beginning. While K-beauty is expected to generate over 7% revenue [...]
