CBS News’ Face the Nation to Air Interviews Unedited
This policy change comes after the show’s Sunday interview with Kristi Noem.
How Offline Ads Drive Online Searches (and Why SEO Matters)
Image source: google Offline marketing is a powerful tool that continues to hold significant sway over consumer behavior. Traditional advertising methods include: The resurgence in offline marketing ad spend, which increased from $182.2 billion in 2020 to an expected $207.6 billion in 2022, highlights its growing relevance in today’s marketing landscape. This trend indicates that [...]
Marriott Takes The Leap Into Retail Media With New Media Network
Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But [...]
EXCLUSIVE: Scope3 Lays Off Staff as Part of Shift Toward Agentic Advertising
Scope3 is cutting some jobs as part of what it characterizes as a strategic restructuring.
‘Poke the Bear’ Campaign Aims to Raise Awareness About Gender Based Violence
“Poke the Bear” reimagines Smokey the Bear as an advocate for women’s safety—raising awareness about gender-based violence in outdoor spaces. Last year, the question “Would you rather be in the woods with a man or a bear?” went viral, exposing how unsafe many women feel in nature. The campaign uses Smokey’s iconic status to spark urgent dialogue [...]
WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole company replacing the departing Andrew Scott and Laurent Ezekiel, who was set to jump ship to Publicis, staying on as global CEO of Ogilvy Group and executive sponsor for WPP Open X. Floriane Tripolino is [...]
OOH Moves Today – 52 Moves This Week!
Adams Outdoor, Bauer Media Outdoor, Clear Channel, JCDecaux, OUTFRONT, Quan Media Group, Red Star Outdoor, Wilkins Media, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week! first appeared on OOH TODAY.
Nike asks ‘Why Do It?’ as it updates long-running pillar campaign
‘Just Do It’ has ben doing it for Nike since 1988 – not so well recently as the venerable sports brand has been losing share to newer competitors. Actually it’s amazing it’s stayed on or near the top for so long in an ever-shifting market. Now it’s trying to freshen its appeal to a younger [...]