Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then [...]
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google. The post PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case appeared first on AdExchanger.
The week and weekend leading up to the Labor Day holiday typically result in lower viewership.
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, the data science startup for health care marketers that he co-founded in early 2024. But then he met Lance Armstrong, and that changed his mind. On Monday, BranchLab announced a strategic capital investment from Next Ventures, an [...]
EV tax credits are starting to expire for certain models and brands. As these incentives disappear, buyers will start weighing costs more heavily. The next few months are an important window for helping customers understand what they still qualify for and why they might want to move quickly. The post EV Sales Are Changing Fast: [...]
This 3D-animated film, created with Pixar’s Renderman for Houdini, won Film of the Year and People’s Choice at the Rookie Awards 2024, and was a finalist for Rookie of the Year. With an impressive team of 30 talented students from Brigham Young University’s Center for Animation, this capstone project showcases cutting-edge animation, compelling storytelling, and [...]
combines audience data from several leading healthcare data providers with a mapping tool that shows pharma marketers which OOH inventory is most likely to deliver The post Lamar’s Innovative Approach with Pharma and Healthcare first appeared on OOH TODAY.
Complaint lodged asks ASA to investigate claims made in promotion launched in conjunction with household brands The UK advertising watchdog has received a complaint about its own high-profile UK-wide campaign, accusing it of breaking the rules it enforces around misleading marketing. The Advertising Standards Authority (ASA), which investigates whether ads breach UK regulations, is being [...]
As linear TV continues to decline in both viewership and advertising revenue, broadcasters are looking to move the dial by investing in ad products for their streaming services. For UK broadcaster Channel 4, that transformation is well underway, with digital ad sales making up 30 percent of total revenues in 2024 - a target the [...]
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours [...]
