Week in Review: MFE Hails “Decisive Step” of ProSieben Acquisition, Gemini Comes to Google TV, and Marketers Plan to Up Streaming Spend

In this week's Week in Review: MFE hails "decisive step" of ProSieben acquisition, Google brings Gemini AI to smart TVs, and global marketers plan to turn up their streaming investments. Top Stories MFE Revenues Stable as ProSieben Acquisition Bolsters Pan-European Ambitions MFE-MediaForEurope has posted flat revenues for the first half of 2025, with ad revenue [...]

By |2025-09-26T12:28:03-07:00September 26th, 2025|News|Comments Off on Week in Review: MFE Hails “Decisive Step” of ProSieben Acquisition, Gemini Comes to Google TV, and Marketers Plan to Up Streaming Spend

Calculating The Odds On The Google Spinoff

Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly. The post Calculating The Odds On The Google Spinoff appeared first on AdExchanger.

By |2025-09-26T11:29:27-07:00September 26th, 2025|News|Comments Off on Calculating The Odds On The Google Spinoff

Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding. The post Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding appeared first on AdExchanger.

By |2025-09-26T06:05:06-07:00September 26th, 2025|News|Comments Off on Swish, A Company That’s Bringing Programmatic to Product Sampling, Announces Seed Funding

The Do’s and Don’ts of Growing Your Brand Organically on Social Media 

Through our experience of helping companies dominate the organic social game, Stream Companies has built a list of do’s and don’ts to follow if you want to grow your brand organically and build a community that actually cares.  The post The Do’s and Don’ts of Growing Your Brand Organically on Social Media  appeared first on [...]

By |2025-09-26T04:37:42-07:00September 26th, 2025|News|Comments Off on The Do’s and Don’ts of Growing Your Brand Organically on Social Media 

OOH Moves Today – 40 Moves This Week!

Red Star, Intersection, Lamar, Blue Bite, OUTFRONT, The Trade Desk, Social Indoor, PlaceBased, Zeta Global, iVisit Media, Outdo, Logitech, hunterblu media, Matter, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.

By |2025-09-26T03:27:58-07:00September 26th, 2025|News|Comments Off on OOH Moves Today – 40 Moves This Week!

Worrying times for Accenture Song as owner embarks on massive restructuring programme

For years it looked as though Accenture Song, home to Droga5 and multiple agencies including a digital line-up, would be impervious to the cutbacks affecting the rest of the ad holding company world. After all, as one of the world’s handful of big consultancies Accenture was free to invest as much as it wished in [...]

By |2025-09-26T02:19:12-07:00September 26th, 2025|News|Comments Off on Worrying times for Accenture Song as owner embarks on massive restructuring programme

The Future of Retail: The Biggest Trends of 2025

From the expanding definition of value shopping to the channel-less retail experiences Worries over tariffs and a shaky macro outlook are dragging on consumer confidence heading into the holidays, nudging more shoppers toward value hunts, thrifted finds, and trade-in credits. At the same time, younger buyers are skipping traditional gift guides and turning to TikTok [...]

By |2025-09-26T00:54:36-07:00September 26th, 2025|News|Comments Off on The Future of Retail: The Biggest Trends of 2025

Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin

Marketers are buying more CTV inventory programmatically than ever before. But what about linear inventory? The post Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin appeared first on AdExchanger.

By |2025-09-25T23:24:52-07:00September 25th, 2025|News|Comments Off on Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin

Lab Weekly — 09/19/2025

Lab Weekly — 09/19/2025 New Meta AI glasses, Plus, the latest news about Gemini in Chrome, agentic commerce, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here Meta Connect 2025 Recap: Zuckerberg Goes All-In on AI Glasses The new Meta Display glasses look impressive, but can Meta’s AI [...]

By |2025-09-25T20:09:07-07:00September 25th, 2025|News|Comments Off on Lab Weekly — 09/19/2025
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